:root {
  --ink: #0F1B3D;
  --ink-2: #1A2850;
  --ink-3: #26345F;
  --signal: #F2541B;
  --signal-dark: #D9461A;
  --paper: #F5F6F8;
  --white: #FFFFFF;
  --slate: #586074;
  --mist: #B9C0D2;
  --line: #DCDFE6;
  --good: #1F8A5B;
  --display: "Poppins", system-ui, sans-serif;
  --text: "Poppins", system-ui, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--text); font-size: 1rem; line-height: 1.7; }
a { color: inherit; text-underline-offset: 3px; }
a:focus-visible { outline: 3px solid var(--signal); outline-offset: 3px; border-radius: 4px; }
h1, h2 { font-family: var(--display); letter-spacing: -0.02em; text-wrap: balance; margin: 0; }
h2 { font-size: clamp(1.7rem, 3.6vw, 2.6rem); line-height: 1.12; font-weight: 600; }
p { margin: 0; }
.wrap { width: min(1160px, 100% - 32px); margin-inline: auto; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: absolute; left: 16px; top: -60px; background: var(--signal); color: var(--white); padding: 8px 14px; border-radius: 6px; z-index: 10; }
.skip:focus { top: 12px; }

/* Buttons */
.btn { display: inline-block; text-decoration: none; font-weight: 500; padding: 14px 22px; border-radius: 10px; line-height: 1.2; }
.btn-signal { background: var(--signal); color: var(--white); }
.btn-signal:hover { background: var(--signal-dark); }
.btn-ghost { color: var(--white); box-shadow: inset 0 0 0 1.5px rgba(255,255,255,.35); }
.btn-ghost:hover { box-shadow: inset 0 0 0 1.5px var(--white); }
.btn-ink { background: var(--ink); color: var(--white); }
.btn-ink:hover { background: var(--ink-3); }

/* Hero band */
.hero-band { background: var(--ink); color: var(--white); position: relative; overflow: hidden; }
.hero-band::after {
  content: ""; position: absolute; right: -180px; bottom: -260px; width: 620px; height: 620px;
  border-radius: 50%; border: 90px solid var(--signal); opacity: .9; pointer-events: none;
}
.bar { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding-block: 22px; position: relative; z-index: 1; }
.wordmark { display: inline-flex; align-items: center; gap: 10px; font-family: var(--display); font-weight: 700; font-size: 1.3rem; letter-spacing: -0.01em; text-decoration: none; }
.wordmark svg { width: 28px; height: 28px; flex: none; }
.nav { display: flex; align-items: center; gap: 26px; font-size: .95rem; }
.nav a { text-decoration: none; color: var(--mist); }
.nav a:hover { color: var(--white); }
.nav .nav-cta { color: var(--white); padding: 9px 16px; border-radius: 999px; box-shadow: inset 0 0 0 1.5px rgba(255,255,255,.35); }
.nav .nav-cta:hover { box-shadow: inset 0 0 0 1.5px var(--white); }

.hero { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr); gap: 56px; align-items: center; padding-block: 56px 120px; position: relative; z-index: 1; }
.hero h1 { font-size: clamp(2.2rem, 4.8vw, 4rem); line-height: 1.08; font-weight: 600; letter-spacing: -0.025em; }
.lead { color: var(--mist); font-size: 1.2rem; max-width: 44ch; margin-top: 28px; }
.actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 36px; }

/* Chat: the one animated moment */
.chat { margin: 0; background: var(--white); color: var(--ink); border-radius: 20px; box-shadow: 0 30px 80px rgba(3, 8, 25, .45); overflow: hidden; }
.chat-head { display: flex; align-items: center; gap: 10px; padding: 14px 18px; border-bottom: 1px solid var(--line); font-weight: 600; font-size: .92rem; }
.dot { width: 9px; height: 9px; border-radius: 50%; background: var(--good); box-shadow: 0 0 0 4px rgba(31,138,91,.15); }
.chat-sync { margin-left: auto; font-weight: 400; color: var(--slate); font-size: .82rem; }
.chat-body { padding: 18px; display: flex; flex-direction: column; gap: 12px; background: #FAFBFC; }
.msg { max-width: 92%; padding: 12px 14px; border-radius: 14px; font-size: .95rem; line-height: 1.5; }
.msg-user { align-self: flex-end; background: var(--ink); color: var(--white); border-bottom-right-radius: 4px; }
.msg-ai { align-self: flex-start; background: var(--white); border: 1px solid var(--line); border-bottom-left-radius: 4px; }
.msg-ai p + * { margin-top: 10px; }
.mini-kpis { display: flex; flex-wrap: wrap; gap: 6px; }
.mini-kpis span { font-size: .8rem; background: var(--paper); border-radius: 999px; padding: 3px 10px; }
.mini-kpis .good { color: var(--good); background: rgba(31,138,91,.1); font-weight: 600; }
.chat-actions { display: flex; gap: 8px; }
.pill { font-size: .82rem; font-weight: 600; padding: 6px 12px; border-radius: 999px; box-shadow: inset 0 0 0 1px var(--line); }
.pill-solid { background: var(--signal); color: var(--white); box-shadow: none; }
.chat-note { font-size: .8rem; color: var(--slate); text-align: center; }
.chat .msg, .chat .chat-note { opacity: 0; transform: translateY(8px); animation: rise .5s cubic-bezier(.2,.7,.2,1) var(--d) forwards; }
@keyframes rise { to { opacity: 1; transform: none; } }
@media (prefers-reduced-motion: reduce) { .chat .msg, .chat .chat-note { animation: none; opacity: 1; transform: none; } }

/* Sections */
section { padding-block: 96px; }

/* Platforms */
.platforms h2 { max-width: 20ch; }
.plat-list { list-style: none; margin: 48px 0 0; padding: 0; border-top: 2px solid var(--ink); }
.plat-list li { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 24px; align-items: baseline; padding-block: 26px; border-bottom: 1px solid var(--line); }
.plat-name { font-family: var(--display); font-weight: 600; font-size: clamp(1.6rem, 3.4vw, 2.5rem); letter-spacing: -0.03em; line-height: 1; }
.plat-list p { color: var(--slate); max-width: 58ch; }

/* Timeline */
.day { background: var(--white); }
.day-grid { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 7fr); gap: 56px; }
.day-intro p { color: var(--slate); margin-top: 18px; max-width: 40ch; }
.day-intro { position: sticky; top: 32px; align-self: start; }
.timeline { list-style: none; margin: 0; padding: 0; position: relative; }
.timeline::before { content: ""; position: absolute; left: 112px; top: 10px; bottom: 10px; width: 2px; background: var(--line); }
.timeline li { display: grid; grid-template-columns: 96px minmax(0, 1fr); gap: 40px; padding-bottom: 34px; position: relative; }
.timeline li:last-child { padding-bottom: 0; }
.timeline li::before { content: ""; position: absolute; left: 107px; top: 7px; width: 12px; height: 12px; border-radius: 50%; background: var(--white); box-shadow: inset 0 0 0 3px var(--signal); }
.timeline time { font-family: var(--display); font-weight: 700; font-size: 1.05rem; text-align: right; font-variant-numeric: tabular-nums; }
.timeline strong { display: block; font-size: 1.05rem; font-weight: 600; }
.timeline span { color: var(--slate); }

/* Creative */
.creative-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 56px; align-items: center; }
.creative-grid p { color: var(--slate); margin-top: 18px; max-width: 46ch; }
.formats { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); grid-template-rows: auto auto; gap: 16px; }
.fmt { min-width: 0; background: var(--white); border: 1px solid var(--line); border-radius: 16px; padding: 14px; display: flex; flex-direction: column; gap: 10px; position: relative; }
.fmt-tag { font-size: .78rem; color: var(--slate); font-weight: 500; }
.fmt-vertical { grid-row: span 2; background: var(--ink); border-color: var(--ink); aspect-ratio: 9 / 16; justify-content: flex-end; }
.fmt-vertical .fmt-tag { position: absolute; top: 14px; left: 14px; color: var(--mist); }
.fmt-play { position: absolute; inset: 0; margin: auto; width: 64px; height: 64px; border-radius: 50%; background: var(--signal); }
.fmt-play::after { content: ""; position: absolute; left: 26px; top: 20px; border-left: 18px solid var(--white); border-top: 12px solid transparent; border-bottom: 12px solid transparent; }
.fmt-lines { display: flex; flex-direction: column; gap: 6px; }
.fmt-lines i { display: block; height: 8px; border-radius: 4px; background: var(--line); }
.fmt-lines i + i { width: 60%; }
.fmt-vertical .fmt-lines i { background: rgba(255,255,255,.25); }
.fmt-shape { aspect-ratio: 1; border-radius: 10px; background: radial-gradient(circle at 70% 30%, var(--signal) 0 22%, transparent 23%), var(--paper); }
.fmt-search { gap: 4px; }
.fmt-search .fmt-tag { margin-bottom: 6px; }
.s-url { font-size: .78rem; color: var(--slate); }
.s-title { color: #1A0DAB; font-size: 1.02rem; line-height: 1.3; font-weight: 500; }
.s-desc { font-size: .85rem; color: var(--slate); }

/* Report */
.report { background: var(--white); }
.report-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 56px; align-items: center; }
.report-copy p { color: var(--slate); margin: 18px 0 30px; max-width: 46ch; }
.report-copy b { color: var(--ink); }
.report-mock { background: var(--paper); border: 1px solid var(--line); border-radius: 18px; padding: 20px; }
.rm-top { display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 16px; }
.rm-brand { font-family: var(--display); font-weight: 700; font-size: 1.3rem; letter-spacing: -0.02em; }
.rm-month { font-size: .85rem; color: var(--slate); }
.rm-kpis { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: 12px; overflow: hidden; }
.rm-kpis div { background: var(--white); padding: 12px 14px; display: flex; flex-direction: column; min-width: 0; }
.rm-kpis span { font-size: .74rem; color: var(--slate); line-height: 1.3; }
.rm-kpis b { font-family: var(--display); font-size: 1.35rem; letter-spacing: -0.02em; font-variant-numeric: tabular-nums; }
.rm-chart { display: flex; align-items: flex-end; gap: 6px; height: 120px; margin-top: 16px; padding: 12px; background: var(--white); border-radius: 12px; border: 1px solid var(--line); }
.rm-chart i { flex: 1; height: var(--h); background: var(--ink); border-radius: 3px 3px 0 0; opacity: .85; }
.rm-chart i:nth-child(n+12) { background: var(--signal); opacity: 1; }

/* Steps */
.start h2 { margin-bottom: 40px; }
.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 32px; counter-reset: step; }
.steps li { counter-increment: step; border-top: 2px solid var(--ink); padding-top: 18px; }
.steps li::before { content: counter(step); font-family: var(--display); font-weight: 600; font-size: 2.4rem; line-height: 1; color: var(--signal); display: block; margin-bottom: 14px; }
.steps strong { display: block; font-size: 1.1rem; font-weight: 600; margin-bottom: 6px; }
.steps span { color: var(--slate); }

/* Contact */
.contact { background: var(--signal); color: var(--white); }
.contact-in > * { max-width: 820px; }
.contact h2 { font-size: clamp(2rem, 5.4vw, 3.8rem); font-weight: 600; letter-spacing: -0.025em; line-height: 1.08; }
.contact p { margin-top: 18px; font-size: 1.15rem; max-width: 52ch; color: #FFE6DB; }
.mail { display: inline-block; margin-top: 30px; font-family: var(--display); font-weight: 600; font-size: clamp(1.6rem, 4.4vw, 2.8rem); letter-spacing: -0.03em; text-decoration-thickness: 3px; }
.mail:hover { text-decoration-thickness: 5px; }
.contact a:focus-visible { outline-color: var(--ink); }

/* Footer */
.foot { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; padding-block: 28px 40px; font-size: .9rem; color: var(--slate); }
.foot nav { display: flex; gap: 20px; }

/* Responsive */
@media (max-width: 960px) {
  .hero, .day-grid, .creative-grid, .report-grid { grid-template-columns: 1fr; gap: 40px; }
  .hero { padding-block: 32px 96px; }
  .day-intro { position: static; }
  .hero-band::after { width: 420px; height: 420px; border-width: 60px; right: -200px; bottom: -220px; }
}
@media (max-width: 720px) {
  section { padding-block: 64px; }
  .nav a:not(.nav-cta) { display: none; }
  .plat-list li { grid-template-columns: 1fr; gap: 8px; }
  .timeline::before { left: 5px; }
  .timeline li { grid-template-columns: 1fr; gap: 2px; padding-left: 30px; }
  .timeline li::before { left: 0; }
  .timeline time { text-align: left; color: var(--signal); }
  .steps { grid-template-columns: 1fr; }
  .rm-kpis { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .formats { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
}